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The emergence of the ubiquitous 1920’s flapper girl has several sources of origin. In England, the trauma experienced by the post war generation was reflected by the desire to break free from the social mores of class and wealth. For women, this manifested in a swift change in 1920’s dress and style. Her work chronicled the life of a flapper and recounted her real-life adventures of drinking and dancing all night long. She typically wrote her column—first named “When Nights Are Bold” and “Tables For Two,” launched in 1925—directly after her nights out, typing into the wee hours. Flappers in Advertising Anna May Wong broke barriers as the first Chinese-American movie star. Her image as a flapper off-screen was encouraged by movie studios to increase her appeal beyond the exotic roles in which they cast her. A collection of these stories was published that year under the title “Flappers and Philosophers,” cementing Fitzgerald as the flapper expert for the next decade. Zelda Fitzgerald Throughout the war, the silhouette stayed human, skirts widened for more free movement and the one piece gown took center stage. The changing styles of young women was captured accurately in the brilliant 1970’s TV period drama – Upstairs Downstairs, where the young Georgina, wonderfully portrayed by Lesley-Anne Down, evolved from war nurse to frivolous flapper. Georgina-the-red-Cross-Nurse—Upstairs-Downstairs—-Lesley-Anne-Down
Louise Brooks auditioned for a part in “Gentlemen Prefer Blondes” but failed. Nonetheless, the image of Brooks and her precise bob has become the archetypal vision of a flapper. The Hollywood portion of her film career featured several starring flapper roles before she moved on to more serious dramas. The ‘It’ Girl Women who populated beaches in bathing suits that were deemed inappropriate were escorted off the beach by police or arrested if they refused. If Fitzgerald was considered a chronicler of flappers, his wife Zelda Fitzgerald was considered the quintessential example of one. One of the seminal Television moments of the 1970’s in Britain was Georgina’s dramatic change in the post war years a risque and party going 1920’s flapper.Hair was shorter, skirt hems rose, and corsets were banished. Those early bright young things, in their fringe flapper dresses, comprised a mixture of classes for the first time. 1920’s Flapper Style The illustrations of John Held Jr perfectly capture the 1920’s flapper Flappers also received criticism from women’s rights activists like Charlotte Perkins Gilman and Lillian Symes, who felt flappers had gone too far in their embrace of licentiousness. End of the Flappers Both publicly claimed that Zelda was Fitzgerald’s inspiration for all his female characters, bringing her in as much demand for her insight as he was. She was soon writing articles about the “modern” flapper lifestyle. Lois Long
Anita Loos’ book “Gentlemen Prefer Blondes” and its follow-up “But Gentlemen Marry Brunettes” were famous satires of the world of flappers. The books focused on flapper Lorelei Lee and her male conquests. The first film version of “Gentlemen Prefer Blondes” was released in 1928 (another version was released in 1953, starring Marilyn Monroe and Jane Russell).
Where did the 1920’s Flapper come from?
F. Scott Fitzgerald found his place in American literary history with “The Great Gatsby” in 1925, but he had already garnered a reputation before that as a spokesperson for the Jazz Age. Flapper style regularly graced the covers of magazines like Vanity Fair and Life, drawn by artists like John Held and Gordon Conway. Flappers on Film Recognizing that women now had disposable incomes of their own, advertising courted their interests beyond household items. Soap, perfume, cosmetics, cigarettes and fashion accessories were all the subjects of ads targeting women.
No one knows how the word flapper entered American slang, but its usage first appeared just following World War I. Popular Washington, D.C., hostess Mrs. John B. Henderson attempted to start a mass movement against what she considered vulgar fashions, appealing to prominent women’s clubs and colleges for help. From 1925, skirts were climbing steadily and ‘ the Flapper went out shopping for her crown‘. For the first time in history it was smart to be practical – and to wear clothes that demanded less care. Women’s magazines were filled with patterns based on the ‘new Paris styles’ and if a girl could sew, all she needed was the proper material and a large table, on which to lay out her new future dress. The infamous La Garconne [ Bachelor Girl ] novel by Victor Margueritte, with its beautiful and risque illustrations by Kees van Dongen, and its risque story line of its heroine – Monique, who dressed like a man, smoked cigarettes and has multiple sexual partners of both sexes, perhaps copper fastened the image of the 1920’s flapper.The Flapper defined the style of the 1920’s,with her flat tomboyish silhouettes and her Parisian inspired cloche is often misrepresented . The typical retro flapper dress is more of a retro 1960’s reproduction, replete with fringed beaded dress, cigarette holder and badly fitting bobbed wig and feather! A native of Montgomery, Alabama, Zelda was a stylish, free-spirited young woman who met Fitzgerald in 1918 while he was stationed there in the military. She was 17 at the time and—as the daughter of a prominent local judge—her hedonistic escapades scandalized her family. During World War I, women entered the workforce in large numbers, receiving higher wages that many working women were not inclined to give up during peacetime.
Short history of the iconic 1920’s flapper.Where did she come from, the dresses, hats, hairstyles, make up looks and swimwear styles. 1920’s Flappers – Clifton Adams – National Geographic Where did the 1920’s Flapper come from? New York women, on a hot summer day, swathed to the toes, frequently ripping their dresses whilst dashing for a bus.” Many film-star flappers had already met their end two years earlier with the advent of talking film, which was not always kind to them. The Hays Code in 1930, which severely limited sexual themes in movies, made independent women in the flapper mold almost impossible to portray onscreen. Sources
New 1920s Style Hats
Not everyone was a fan of women’s newfound sexual freedom and consumer ethos, and there was inevitably a public reaction against flappers.
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